Dalrymple, D. J. a. . P. (1983). Marketing management: Strategy and cases (3 Edition.).
Chicago Edition CitationDalrymple, Douglas J and Parsons. Marketing Management: Strategy and Cases. 3 Edition. John Wiely & Sons, New York, 1983.
MLA Edition CitationDalrymple, Douglas J and Parsons. Marketing Management: Strategy and Cases. 3 Edition. 1983.
Warning: These citations may not always be 100% accurate.