APA Edition Citation

Cundiff, E. W. (1985). Fundamentals of modern marketing (4 Edition.).

Chicago Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 4 Edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 1985.

MLA Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 4 Edition. 1985.

Warning: These citations may not always be 100% accurate.