Kotler, P. (1984). Marketing management: Analysis, planning and control.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice Hall of India, Pvt. Ltd., New Delhi, 1984.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. 1984.
Warning: These citations may not always be 100% accurate.