Tootelian, D. H. (1980). Marketing management: Cases and readings. Goodyear Pub co.
Chicago Edition CitationTootelian, Dennis H. Marketing Management: Cases and Readings. Goodyear Pub co, 1980.
MLA Edition CitationTootelian, Dennis H. Marketing Management: Cases and Readings. Goodyear Pub co, 1980.
Warning: These citations may not always be 100% accurate.