APA Edition Citation

Schwartz, D. J. (1977). Marketing today: A basic approach (2nd ed.). Harcpurt Brace.

Chicago Edition Citation

Schwartz, David J. Marketing Today: A Basic Approach. 2nd ed. Harcpurt Brace, 1977.

MLA Edition Citation

Schwartz, David J. Marketing Today: A Basic Approach. 2nd ed. Harcpurt Brace, 1977.

Warning: These citations may not always be 100% accurate.