Boyd, H. W. A., & Kapoor , M. (1967). Readings in marketing management.
Chicago Edition CitationBoyd, Heroer W. And, and Mc0 Kapoor. Readings in Marketing Management. 1967.
MLA Edition CitationBoyd, Heroer W. And, and Mc0 Kapoor. Readings in Marketing Management. 1967.
Warning: These citations may not always be 100% accurate.