Celebrity endorsements: an opputunity for the 'small to talk big'

類似資料

• Effectiveness of Celebrity Endorsement on Brand Recognition with Special Reference to Trivandrum city, Kerala.
  著者:: SAJANA .K . V AND Dr. S. NEHRU
• Advertising Handbook: Make a Big Impact with a Small Budget
  著者:: Dennison, Dell
  出版事項: (2006)
• Advertising handbook: make a big impact with a small budget /
  著者:: Dennison, Nelson .
  出版事項: (2006)
• How to Make Big Money as an Advertising Copywriter.
  著者:: Cowle, Jerome M
  出版事項: (1966)
• Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /
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