Separation of brand equity and brand value

相似書籍

• Manazging Brand equity capitalizing on the value of a brand name
  由: Aaker, David A
  出版: (1991)
• Managing brand equity
  由: Aaker, David A.
  出版: (1991)
• Brands and branding /
  由: Clifton, Rita
  出版: (2004)
• Brands and branding
  由: Clifton, Rita ; Simmons, John
  出版: (2009)
• Brands and branding
  由: Clifton, Rita ; Simmons, John
  出版: (2006)