Separation of brand equity and brand value

Benzer Materyaller

• Manazging Brand equity capitalizing on the value of a brand name
  Yazar:: Aaker, David A
  Baskı/Yayın Bilgisi: (1991)
• Managing brand equity
  Yazar:: Aaker, David A.
  Baskı/Yayın Bilgisi: (1991)
• Brands and branding /
  Yazar:: Clifton, Rita
  Baskı/Yayın Bilgisi: (2004)
• Brands and branding
  Yazar:: Clifton, Rita ; Simmons, John
  Baskı/Yayın Bilgisi: (2009)
• Brands and branding
  Yazar:: Clifton, Rita ; Simmons, John
  Baskı/Yayın Bilgisi: (2006)