Separation of brand equity and brand value

Схожие документы

• Manazging Brand equity capitalizing on the value of a brand name
  по: Aaker, David A
  Опубликовано: (1991)
• Managing brand equity
  по: Aaker, David A.
  Опубликовано: (1991)
• Brands and branding /
  по: Clifton, Rita
  Опубликовано: (2004)
• Brands and branding
  по: Clifton, Rita ; Simmons, John
  Опубликовано: (2009)
• Brands and branding
  по: Clifton, Rita ; Simmons, John
  Опубликовано: (2006)