Separation of brand equity and brand value

समान संसाधन

• Manazging Brand equity capitalizing on the value of a brand name
  द्वारा: Aaker, David A
  प्रकाशित: (1991)
• Managing brand equity
  द्वारा: Aaker, David A.
  प्रकाशित: (1991)
• Brands and branding /
  द्वारा: Clifton, Rita
  प्रकाशित: (2004)
• Brands and branding
  द्वारा: Clifton, Rita ; Simmons, John
  प्रकाशित: (2009)
• Brands and branding
  द्वारा: Clifton, Rita ; Simmons, John
  प्रकाशित: (2006)