Separation of brand equity and brand value

Míreanna Comhchosúla

• Manazging Brand equity capitalizing on the value of a brand name
  le: Aaker, David A
  Foilsithe: (1991)
• Managing brand equity
  le: Aaker, David A.
  Foilsithe: (1991)
• Brands and branding /
  le: Clifton, Rita
  Foilsithe: (2004)
• Brands and branding
  le: Clifton, Rita ; Simmons, John
  Foilsithe: (2009)
• Brands and branding
  le: Clifton, Rita ; Simmons, John
  Foilsithe: (2006)