Separation of brand equity and brand value

Ítems similars

• Manazging Brand equity capitalizing on the value of a brand name
  per: Aaker, David A
  Publicat: (1991)
• Managing brand equity
  per: Aaker, David A.
  Publicat: (1991)
• Brands and branding /
  per: Clifton, Rita
  Publicat: (2004)
• Brands and branding
  per: Clifton, Rita ; Simmons, John
  Publicat: (2009)
• Brands and branding
  per: Clifton, Rita ; Simmons, John
  Publicat: (2006)