Stanley, R. E. (1977). Promotion: Advertising,publicity,personal selling,sales promotion. Prentice Hall.
Chicago Edition CitationStanley, Richard E. Promotion: Advertising,publicity,personal Selling,sales Promotion. New Jersy: Prentice Hall, 1977.
MLA Edition CitationStanley, Richard E. Promotion: Advertising,publicity,personal Selling,sales Promotion. Prentice Hall, 1977.
Warning: These citations may not always be 100% accurate.