APA Edition Citation

Mullin, R. (2014). Promotional marketing: How to create, implement and integrate campaigns that really work (6th ed.). KoganPage.

Chicago Edition Citation

Mullin, Roddy. Promotional Marketing: How to Create, Implement and Integrate Campaigns That Really Work. 6th ed. London: KoganPage, 2014.

MLA Edition Citation

Mullin, Roddy. Promotional Marketing: How to Create, Implement and Integrate Campaigns That Really Work. 6th ed. KoganPage, 2014.

Warning: These citations may not always be 100% accurate.