APA Edition Citation

West, D. (2010). Strategic marketing: Creating competitive advantage (2nd ed.). Oxford University Press.

Chicago Edition Citation

West, Douglasetc. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Delhi: Oxford University Press, 2010.

MLA Edition Citation

West, Douglasetc. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Oxford University Press, 2010.

Warning: These citations may not always be 100% accurate.