APA Edition Citation

Tapp, A. (2012). Principles of direct and database marketing: A digital orientation (4th ed.). Pearson Education.

Chicago Edition Citation

Tapp, Alan. Principles of Direct and Database Marketing: A Digital Orientation. 4th ed. Noida: Pearson Education, 2012.

MLA Edition Citation

Tapp, Alan. Principles of Direct and Database Marketing: A Digital Orientation. 4th ed. Pearson Education, 2012.

Warning: These citations may not always be 100% accurate.