APA Edition Citation

Payne, A., & Frow , P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Chicago Edition Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. New Delhi: Cambridge University Press, 2013.

MLA Edition Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.