APA Edition Citation

Shajahan, S. (2010). Strategic marketing text and cases: The Indian perspective. Viva Books.

Chicago Edition Citation

Shajahan, S. Strategic Marketing Text and Cases: The Indian Perspective. New Delhi: Viva Books, 2010.

MLA Edition Citation

Shajahan, S. Strategic Marketing Text and Cases: The Indian Perspective. Viva Books, 2010.

Warning: These citations may not always be 100% accurate.