APA Edition Citation

Lee, N. R., & Kotler , P. (2011). Social marketing: Influencing behaviors for good (4th ed.). Sage Publications.

Chicago Edition Citation

Lee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. New Delhi: Sage Publications, 2011.

MLA Edition Citation

Lee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. Sage Publications, 2011.

Warning: These citations may not always be 100% accurate.