APA Edition Citation

Kelley, L. D., & Jugenheimer, D. W. (2009). Advertising media planning: A brand management approach. PHI.

Chicago Edition Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: PHI, 2009.

MLA Edition Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. PHI, 2009.

Warning: These citations may not always be 100% accurate.