Jugenheimer, D. W. (2010). Advertising and public relations research. PHI.
Chicago Edition CitationJugenheimer, Donald Wetc. Advertising and Public Relations Research. New Delhi: PHI, 2010.
MLA Edition CitationJugenheimer, Donald Wetc. Advertising and Public Relations Research. PHI, 2010.
Warning: These citations may not always be 100% accurate.