O'guinn, T. C. (2009). Advertising management: With integrated brand promotion. Cengage learning.
Chicago Edition CitationO'guinn, Thomas Cetc. Advertising Management: With Integrated Brand Promotion. New Delhi: Cengage learning, 2009.
MLA Edition CitationO'guinn, Thomas Cetc. Advertising Management: With Integrated Brand Promotion. Cengage learning, 2009.
Warning: These citations may not always be 100% accurate.