APA Edition Citation

Hoyer, W. D., & Macinnis , D. J. (2010). Consumer behavior: A marketer's tool. Cengage Learning India.

Chicago Edition Citation

Hoyer, Wayne D., and Deborah J. Macinnis. Consumer Behavior: A Marketer's Tool. New Delhi: Cengage Learning India, 2010.

MLA Edition Citation

Hoyer, Wayne D., and Deborah J. Macinnis. Consumer Behavior: A Marketer's Tool. Cengage Learning India, 2010.