APA Edition Citation

Pride, W. M., & Ferrell , O. C. (2010). Marketing: Planning, implementation, and control. Cengage Learning.

Chicago Edition Citation

Pride, William M., and O. C. Ferrell. Marketing: Planning, Implementation, and Control. New Delhi: Cengage Learning, 2010.

MLA Edition Citation

Pride, William M., and O. C. Ferrell. Marketing: Planning, Implementation, and Control. Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.