Witzel, M., & Charan , R. (2010). Tata: The evolution of a corporate brand. Portfolio.
Chicago Edition CitationWitzel, Morgen, and Ram Charan. Tata: The Evolution of a Corporate Brand. New Delhi: Portfolio, 2010.
MLA Edition CitationWitzel, Morgen, and Ram Charan. Tata: The Evolution of a Corporate Brand. Portfolio, 2010.
Warning: These citations may not always be 100% accurate.