Rai, A. K. (2008). Customer relationship management: Concepts and cases. PHI Learning.
Stile di citazione ChicagoRai, Alok Kumar. Customer Relationship Management: Concepts and Cases. New Delhi: PHI Learning, 2008.
Citazione MLARai, Alok Kumar. Customer Relationship Management: Concepts and Cases. PHI Learning, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.