APA Edition Citation

Kardes, F. R. (2009). Consumer behavior and managerial decision making (2nd ed.). PHI.

Chicago Edition Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. New Delhi: PHI, 2009.

MLA Edition Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. PHI, 2009.

Warning: These citations may not always be 100% accurate.