Aaker, D. A. (2005). Strategic market management (7th ed.). Wiley India.
Chicago Edition CitationAaker, David A. Strategic Market Management. 7th ed. New Delhi: Wiley India, 2005.
MLA Edition CitationAaker, David A. Strategic Market Management. 7th ed. Wiley India, 2005.
Warning: These citations may not always be 100% accurate.