APA Edition Citation

Mcdonald, M., & Dunbar , I. (2004). Market segmentation: How to do it; how to profit from it. Butterworth-Heinemann.

Chicago Edition Citation

Mcdonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It; How to Profit from It. New Delhi: Butterworth-Heinemann, 2004.

MLA Edition Citation

Mcdonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It; How to Profit from It. Butterworth-Heinemann, 2004.

Warning: These citations may not always be 100% accurate.