Murthy, S. N., & Bhojanna , U. (2007). Advertising: An IMC perspective. Excel Books.
Chicago Edition CitationMurthy, S. N., i U. Bhojanna. Advertising: An IMC Perspective. New Delhi: Excel Books, 2007.
Cita MLAMurthy, S. N., i U. Bhojanna. Advertising: An IMC Perspective. Excel Books, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.