APA Edition Citation

Murthy, S. N., & Bhojanna , U. (2007). Advertising: An IMC perspective. Excel Books.

Chicago Edition Citation

Murthy, S. N., and U. Bhojanna. Advertising: An IMC Perspective. New Delhi: Excel Books, 2007.

MLA Edition Citation

Murthy, S. N., and U. Bhojanna. Advertising: An IMC Perspective. Excel Books, 2007.

Warning: These citations may not always be 100% accurate.