Mcdonald, M. (2002). Marketing plans: How to prepare them; how to use them (5th ed.). Elsevier.
Chicago Stili AlıntıMcdonald, Malcolm. Marketing Plans: How to Prepare Them; How to Use Them. 5th ed. London: Elsevier, 2002.
MLA AlıntıMcdonald, Malcolm. Marketing Plans: How to Prepare Them; How to Use Them. 5th ed. Elsevier, 2002.
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