APA Edition Citation

Hoffman, K. D., & Bateson , J. E. G. (2007). Services marketing: Concepts, strategies and cases (3rd ed.). Thomson.

Chicago Edition Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies and Cases. 3rd ed. Australia: Thomson, 2007.

MLA Edition Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies and Cases. 3rd ed. Thomson, 2007.

Warning: These citations may not always be 100% accurate.