APA Edition Citation

Sumathi, S., & Saravanavel , P. (2003). Marketing research and consumer behaviour. Vikas Publishing House.

Chicago Edition Citation

Sumathi, S., and P. Saravanavel. Marketing Research and Consumer Behaviour. New Delhi: Vikas Publishing House, 2003.

MLA Edition Citation

Sumathi, S., and P. Saravanavel. Marketing Research and Consumer Behaviour. Vikas Publishing House, 2003.

Warning: These citations may not always be 100% accurate.