Berry, M. J. A., & Linoff , G. S. (2004). Data mining techniques: For marketing sales and customer relationship management (2nd ed.). Wiley India.
Chicago Edition CitationBerry, Michael J. A., and Gordon S. Linoff. Data Mining Techniques: For Marketing Sales and Customer Relationship Management. 2nd ed. New Delhi: Wiley India, 2004.
MLA Edition CitationBerry, Michael J. A., and Gordon S. Linoff. Data Mining Techniques: For Marketing Sales and Customer Relationship Management. 2nd ed. Wiley India, 2004.
Warning: These citations may not always be 100% accurate.