Wells, W. E. (2007). Advertising: Principles and practice (7th ed.). PHI.
Chicago Edition CitationWells, William Etc. Advertising: Principles and Practice. 7th ed. New Delhi: PHI, 2007.
MLA Edition CitationWells, William Etc. Advertising: Principles and Practice. 7th ed. PHI, 2007.
Warning: These citations may not always be 100% accurate.