Παραπομπή APA

Davis, J. (2007). Magic numbers for consumer marketing: Key measures to evaluate marketing success. Wiley India.

Παραπομπή Chicago Style

Davis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. New Delhi: Wiley India, 2007.

Παραπομπή MLA

Davis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. Wiley India, 2007.