Davis, J. (2007). Magic numbers for consumer marketing: Key measures to evaluate marketing success. Wiley India.
Chicago Edition CitationDavis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. New Delhi: Wiley India, 2007.
Cita MLADavis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. Wiley India, 2007.
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