APA Edition Citation

Chunawalla, S. A., & Sethia , K. C. (2008). Foundations of advertising - theory and practice (7th ed.). Himalaya Publishing House.

Chicago Edition Citation

Chunawalla, S. A., and K. C. Sethia. Foundations of Advertising - Theory and Practice. 7th ed. Mumbai: Himalaya Publishing House, 2008.

MLA Edition Citation

Chunawalla, S. A., and K. C. Sethia. Foundations of Advertising - Theory and Practice. 7th ed. Himalaya Publishing House, 2008.