Moskowitz, H. R., & Gofman , A. (2007). Selling blue elephants: How to make great products that people want before they evan. Pearson Education.
Chicago Edition CitationMoskowitz, Howard R., and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Evan. Delhi: Pearson Education, 2007.
MLA Edition CitationMoskowitz, Howard R., and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Evan. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.