Mukerjee, K. (2007). Customer relationship management: A strategic approach to marketing. Prentice- Hall India.
Chicago Edition CitationMukerjee, Kaushik. Customer Relationship Management: A Strategic Approach to Marketing. New Delhi: Prentice- Hall India, 2007.
MLA Edition CitationMukerjee, Kaushik. Customer Relationship Management: A Strategic Approach to Marketing. Prentice- Hall India, 2007.
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