APA Edition Citation

Tellis, G. J. (2007). Effective advertising: Understanding when, how and why advertising works. Response books.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How and Why Advertising Works. New Delhi: Response books, 2007.

MLA Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How and Why Advertising Works. Response books, 2007.

Warning: These citations may not always be 100% accurate.