Vilanilam, J. V., & Varghese , A. K. (2004). Advertising basics: A resource guide for beginners. Response books.
Chicago Edition CitationVilanilam, J. V., and A. K. Varghese. Advertising Basics: A Resource Guide for Beginners. New Delhi: Response books, 2004.
MLA Edition CitationVilanilam, J. V., and A. K. Varghese. Advertising Basics: A Resource Guide for Beginners. Response books, 2004.
Warning: These citations may not always be 100% accurate.