APA Edition Citation

Kumar, V., & Reinartz , W. J. (2006). Customer relationship management: A databased approach. John Wiley.

Chicago Edition Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. New Delhi: John Wiley, 2006.

MLA Edition Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. John Wiley, 2006.

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