APA Edition Citation

Duncan, T. (2005). Principles of advertising & IMC (2nd ed.). Tata McGraw Hill Publishing Company Ltd..

Chicago Edition Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. New Delhi: Tata McGraw Hill Publishing Company Ltd., 2005.

MLA Edition Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. Tata McGraw Hill Publishing Company Ltd., 2005.

Warning: These citations may not always be 100% accurate.