Saxena, R. (2006). Marketing management (3rd ed.). Tata McGraw-Hill Publishing Company Limited.
Chicago Edition CitationSaxena, Rajan. Marketing Management. 3rd ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006.
MLA Edition CitationSaxena, Rajan. Marketing Management. 3rd ed. Tata McGraw-Hill Publishing Company Limited, 2006.
Warning: These citations may not always be 100% accurate.