Callingham, M. (2004). Market intelligence: How and why organizations use market research. Kogan page.
Chicago Edition CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London: Kogan page, 2004.
MLA Edition CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. Kogan page, 2004.
Warning: These citations may not always be 100% accurate.