Loudon, D. E. (2005). Marketing management: Text and cases. Atlantic puiblishers.
Chicago Edition CitationLoudon, David Etc. Marketing Management: Text and Cases. New Delhi: Atlantic puiblishers, 2005.
MLA Edition CitationLoudon, David Etc. Marketing Management: Text and Cases. Atlantic puiblishers, 2005.
Warning: These citations may not always be 100% accurate.