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New strategic brand management Creating and sustaining brand equity long term /

書目詳細資料
主要作者: Kapferer, Jean-noel
語言:Undetermined
出版: New Delhi : Kogan page India , 2004,2012.
版:5th ed.

University of Kerala

持有資料詳情 University of Kerala
索引號: X:51-8 P48,Q23
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